As a non-native speaker, I am experiencing a curious feeling Some days ago I recorded a voice message to a friend of mine. As I am Italian and my friend is English and he doesn’t speak my language, I sent it in English. I am not sure if it is common, but I always listen […]

Etymology could help us to understand why I am lucky enough to have a lot of friends, and I am not that lucky to suffer from anxiety. These two facts might seem unbound, but they are not. Let me start with my anxiety. Some years ago, I faced my first panic attack. So, I went […]

Spoiler: it has to do with a sense of power I read “The Miracle Morning” by Hal Elrod around one month ago, and as everyone who read it, I was challenged to apply the routine for one month. For those who haven’t (yet) read it, I sum up the content in a broad outline. Hal […]

Being a mass should increase our self-confidence Every newborn baby is exactly this: new. If they are lucky enough, their parents are accepting them as a gift, placing their faith in the certainty of their unique, wonderful baby.Especially if we are only children of loving parents, we grow up with this feeling of uniqueness: we […]

Are Great Events Matching Marketing and Communication? Am I a marketing master? No. Am I a top-notched communication expert? No way. That said, the lessons of the past few months were so clear, that even I was able to catch them. Let’s start from the beginning: Italy has lived one of the most terrible moments, […]